Born in Lisbon (1964), he received a M.Arch from the Faculty of Architecture of the Technical U. Lisbon, in 1988. Between 1987 and 1990, Paulo Perloiro worked in the property division of Sonae Sierra, involved in the search of investment opportunities and assisting the management team in setting up major acquisitions and feasibility projects. Since then, Perloiro has focused on retail design and has been involved in numerous projects. In this capacity, he has truly become a leading authority in the field. As an expert in retail design, he has lectured extensively worldwide at universities and professional institutes, advising major clients and investors in the development of retail concepts. He his currently writing an indepth architectural manual on retail design.