Jan des Bouvrie started his creative journey at the Rietveld Academy of applied sciences for Fine Arts and Design in Amsterdam. With his willful & progressive views the young Des Bouvrie shook up the established design world. He had been discontent with the existing furniture designs for a long time. This drove him to further develop and strengthen his creative ideas: eventually he set up his own studio. In the late seventies he became well known for turning the bland, brown wooden households into all white, modern spaces. His furniture design got an enormous boost when the company Dutch Gelderland Group developed his 'Cubic' sofa. This piece immediately became a design classic. After that he not only designed for furniture companies but also created products for others such as Philips, KNP Telecom, Sony, Smart, Bruynzeel kitchens, Princess and Gamma. In 1993 Des Bouvrie moved his design studio from Bussum to Naarden-Vesting. Together with his partner Monique he constructed an old, monumental building into a modern design studio for interior, architecture and product development. Jan des Bouvrie is now widely recognized as the authority in all three areas. With his creative team des Bouvrie develops total designs with a keen eye for detail. Every project, national or international, is lead with passion and undivided attention. Jan des Bouvrie has always had a clear purpose in life: to design for everyone. In a time when people thought that design was only meant for the elite, he changed the rules and began designing quality products at lower prices. Jan des Bouvrie introduced 'democratic design' in the Netherlands.