Alla Kretsul

Architect Forlì / Italy

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Alla Kretsul
Alla Kretsul

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I am sure that the most important objective of the architect's work is the atmosphere that he creates, the context in which people should live, work, relax, do shopping, walk, travel, etc. It is a very big responsibility and a very big honour too. The architecture should not just reflect the client's request, not just correspond to his lifestyle. Organizing the space, it should create a better version of the person's life. The second very important aspect according to my approach is the attention to the details. “The devil is in the details”, is the concept I am following and the phrase I often repeat. People who work with me on the projects know that I always require the maximum precision and the best quality in every phase, from the executive project development to the implementation of the works in the construction site and in the furniture manufacturing. The quality should be high, for me it is not debatable. I was born in Tallinn (Estonia), and spent the childhood and youth there. Graduated at Tallinn Art School. After the master in architecture at Odessa Civil Engineering and Architecture Academy, started the professional activity in 1999 in Odessa (Ukraine), collaborating with important architectural firms, mostly developing private and public interiors, residential houses and landscapes. The most relevant projects of this period are the interior of Izmail railway station , the office of “Intercommerce” shipping company, other public and private interiors and residential buildings where I concentrated on the research of the form expressivity in relation with the ergonomic functionality of the space, using mostly traditional materials such as clinker brick, natural stone, wood and plaster. In 2004 I moved to Italy, the country that always attracted me and stimulated my artistic sense with its rich design tradition and the particular living style where the aesthetic sense is everywhere. Here I conferred my architectural graduation at the Bologna University and continued my professional activity collaborating with important architectural firms engaged in the reconstruction and re-qualification of the historical heritage, interior design and developing new residential and industrial buildings projects. From 2015 I collaborate with Claudio Pironi & Partners as a project manager, mostly developing the projects and managing the implementation of the luxury brand fashion stores that the company realises all over the World. Particularly, considering my past working experience and the language knowledge, I am managing the projects in Eastern Europe and Russian speaking countries. My tasks include the full cycle of the project implementation: sketches, development of detailed executive drawings of the white box and of the furniture, the architectural survey locally, the interaction with clients, general contractors, shop fitters, goods and materials suppliers, forwarding companies, etc., and, finally, the handover of a ready store. As some examples of retail projects completed in 2016 I have managed in full, it is possible to name Philipp Plein Stores in Dnepropetrovsk (Ukraine), Krasnodar (Russia) and Kazan (Russia).