Alexander Zhukovsky Design Studio is a design and innovations firm. We are masters of technical aesthetic. We work across a wide range of disciplines from lighting, furniture, sanitary ware and customer products to medical equipment, urban space, and transportation. Alexander Zhukovsky was born in the small Ukrainian town of Polonne to a Polish-Ukrainian family. After attending elementary and secondary school in Kogalym, northern Russia, he moved to the city of Khanty-Mansiysk, where he studied applied arts and artistic woodcarvings. After graduating the Khanty-Mansiysk College of Art in 2008 he moved to Yekaterinburg, where he received a Master’s degree in Industrial Design at USAAA (Ural State Academy of Architecture and Arts, Yekaterinburg, Russia). He has been awarded several major Russian and international design awards. He has held Lecturer positions at USAAA and the Khanty-Mansiysk Institute of Design. STATEMENT OF ART Ethnographic expeditions to the Far North, the study of lifestyle and culture of the indigenous peoples of the Russian North, the study of applied arts on par with a modern design, interest in both traditional cultural values and the latest technology and futurology – all of these categories have formed my individual design concept and my own vision of the process. “I realized that design is the art of using past experience to create an experience of the future. It’s like a bridge in time. This bridge is built on experiences, emotions, feelings, observations, calculations and research, and it takes form in an attractive and useful product to facilitate and decorate our daily life”. Design is its absence… Dieter Rams said, “Good design is as little design as possible”. I respect this phrase. Good design is logical design. For example, people shouldn’t have to think how to open a cupboard or cabinet. It should be intuitively understandable. When design is intuitive, the person can bypass the rational process and experience it directly through the senses. Sensory perception and emotional experience are stronger and more stable than a rational experience. Perhaps that is why cult items, whether they be furniture or clothing, look very simple and even austere. The beauty of function… Beauty manifests itself in more than just appearance. Almost everything should have a unique function, even if it’s only for aesthetic pleasure. I believe that each function has its own aesthetics. The task of the designer is to identify and demonstrate this aesthetic, make this function beautiful. Design is good if the form and function have a logical connection, when form and function correspond to each other and when the form emphasizes the function. The function is embodied in the shape and this shape must be beautiful. Contextuality… I believe that the most important condition for creating a successful product, in whatever field it may be, is understanding the context for the final product. I refer to cultural, mental, environmental, geographic, marketing, stylistic, functional, and other contexts. Such contexts are infinite because nothing exists in isolation. Designers should understand the conditions under which future products will have to live. This understanding helps answer all posed questions of the design process and to achieve the most important goal of the designer – the creation of a positive, exciting user experience.