I was born in 1976 in Padova, Italy, where I attended scientific studies. Afterwards I studied at the Scuola Italiana Design of Padova, where I earned a specialization in Creative Design. In 1997 I began my professional career in Emme Italia srl as sales manager and design manager. In 2009 I received the honourable mention for a design management project in a micro company at DME awards. In 2009 I also founded the design and innovation blog abitudinicreative.it. Since 2010 I'm ADI design member.