The LEGO House - Home of the Brick, located at the centre of Billund (Denmark) will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.
LEGO House is designed by BIG - Bjarke Ingels Group.
Jesper Vilstrup, General Manager, LEGO House, says: “The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.”
When LEGO House opens its doors, guests will enter a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2x4 LEGO brick, the so-called Keystone.
The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for guests to explore and enjoy.
Jesper Vilstrup continues: “The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund’s citizens at large. For this very reason, there is free access to the 2,000 m2 city square at the heart of the building, which we hope will become a natural gathering place for our guests.”
Vilstrup explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our philosophy that creative play promotes innovation. LEGO House will enable us to offer both adult and young guests the chance of stimulating both creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three restaurants.
The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit their impressive creations, and a History Collection where you can witness the development of the company and the LEGO brand over time.
Construction of the building started in early 2014, and LEGO House will be officially opened with a grand celebration on 28 September 2017.
Source: LEGO House's website