Architect Gert Wingårdh and Finnish illustrator Kustaa Saksi have joined creative forces to design the installation "Hello!" at 2013 Stockholm Furniture & Light Fair. The project has chosen communication as its theme this year and the designers have each started out from their own perspective while adhering to a shared vision.
“From the very beginning, the idea has been to create a spatiality for communication in which furniture and design have a presence in words and images, as well as a physical presence. To explain the concept behind an item of furniture, what you were thinking and how you arrived at the design, gives a deeper dimension to the object. This is something we’ve wanted to focus on more this year and so we’re giving furniture companies a chance to introduce themselves, their products and designers by communicating through a new program item we call Show 'n Tell,” explained Sanna Gebeyehu, the Producer of the project.
The interior design suggests a church interior, with rows of high tables in front of an ‘altar’ where The Hello! Show panels hold sway. The table tops are made of a mirror laminate and balance on stacks of A4 paper sheets – 700,000 in total.
“It’s a creative and inspiring project, and it will be exciting to follow how the furniture takes shape and how visitors react to the stand. Paper is the most widely used means of communication there is, and it’s important to show that it’s manufactured from a renewable raw material and is 100 percent recyclable” explains Ylva Haglund, Marketing Communications Manager at Stora Enso.
“I’m fascinated by architecture and antique ceiling paintings in temples all over the world, and the way they’ve attracted people to share their thoughts and ideas. I’ve wanted to create a similar esthetics, mixed with orientalism, art, mathematics, science and psychedelia, by depicting communication as Darwinistic evolution. Constantly on the move and a work in progress, like bacteria and marine animals when they crawled out of the depths of the sea millions of years ago" said Kustaa Saksi.
The Hello! Show is also a talkshow hosted by moderators where guests discuss the annual topic from different perspective and different roles.
Stefan Nilsson and Mark Isitt, who were the The Hello! Show's hosts last year, are joined this year by Johanna Agerman Ross, Editor-in-Chief of Disegno.
Watch the build up of the exhibition and talk show Hello! Anatomy of Communication at Stockholm Furniture & Light Fair