Camper store

Seville / Spain / 2009

18
18 Love 1,959 Visits Published
When we were asked to designed a store we started to dream… Camper has much to do with “el campo”, that is the countryside, the fields… to walk in the fields… and so we imagined shoes stepping on irregular surfaces, like when we walk on earth. Camper has gotten us used to play, smile, see fashion with children’s eyes… we imagined trying on shoes in front of the twisted mirrors of an amusement park… here I am tall tall… here short short… and that’s how wobbly reflecting surfaces appeared in the project. Later, we visited Camper´s factory to see how shoes are made. There we understood we wanted to build our new store the same way Camper shoes are built in Mallorca: flat leather sheets are cut and, like magic, with a couple of stitches and a mould, they become beautiful tridimensional wrappings!! We cut different shoe forms, with hills, without hills, tall, short, for men, for women… we put those flat profiles one next to the other… and that is how our the volume of our new Camper store appeared!! Its construction was unusual, but very simple.. (I love thinking how much fun the guys who assembled it must have had!) MDF sheets cut like shoes, fixed one next to each other transform into benches, tables, surfaces and lots of crazy mirrors -where children will spend their time while their moms devote time to the art of shopping. (Benedetta Tagliabue, Barcelona 24 September 2009) Cuando nos encargaron diseñar una nueva tienda Camper empezamos a imaginar.. Camper tiene algo a que ver con Campo, Campaña..caminar en un campo.. y aparecieron en nuestra imaginación zapatos apoyados en superficies irregulares, como cuando se camina en la tierra.. Camper nos ha acostumbrado a jugar, a sonreír, a ver la moda con ojos de niños..por eso nos imaginamos probando zapatos delante de los espejos deformantes de un parque de atracción..aquí soy alta alta...aquí bajita bajita...y en el proyecto aparecieron muchas superficies que reflejan deformando.. Finalmente fuimos al centro de producción Camper y vimos como se construyen los zapatos. Allí entendimos que queríamos construir nuestra nueva tienda así como construían los zapatos Camper en Mallorca: las pieles planas se recortan y, mágicamente, con costuras y moldes, se transforman en envoltorios tridimensionales!!. Recortamos formas de zapatos diferentes, con tacón, sin tacón, altos, bajos, de hombre, de mujer..pusimos esos perfiles planos unos al lado del otro..y así apareció la nueva tridimensionalidad de nuestra nueva tienda camper!! Su construcción es inusual, pero sencilla..(me encantaría pensar que los obreros que la construyeron se lo pasaron bien!) Laminas de dm recortadas en forma de zapatos, fijadas una al lado de la otra proporcionan asientos, mesas, superficies de apoyo y muchos espejos deformantes donde los niños pasarán el rato mientras sus mamas se dedican al arte de la compra.. (Benedetta Tagliabue, Barcelona 24 Septiembre 2009)
18 users love this project
Comments
View previous comments
    comment
    Enlarge image

    When we were asked to designed a store we started to dream… Camper has much to do with “el campo”, that is the countryside, the fields… to walk in the fields… and so we imagined shoes stepping on irregular surfaces, like when we walk on earth. Camper has gotten us used to play, smile, see fashion with children’s eyes… we imagined trying on shoes in front of the twisted mirrors of an amusement park… here I am tall tall… here short short… and that’s how wobbly reflecting surfaces appeared in the...

    Project details
    • Year 2009
    • Work finished in 2009
    • Contractor Grupo Boydegraells
    • Status Completed works
    • Type Showrooms/Shops
    Lovers 18 users