WATERBEAT SOCIETY - MILANO

the first hydrospinning center in Italy MILANO / Italy / 2018

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PROJECT: WATERBEAT SOCIETY, MILAN ITALY


ARCHITECTURE AND INTERIOR DESIGN: SELINA BERTOLA, NOMADE


ARCHITETTURA AND INTERIOR DESIGN http://www.nomadearchitettura.com/


PHOTOES: SIMONE FURIOSI


YEAR: 2017


SURFECE: 240 SQM


Waterbeat Society is the first and only hydrospinning center in Italy. It is located in the


heart of Milan, just around the corner from the Duomo.


The project is organized on two levels, plus a mezzanine: The ground floor houses the


reception, a small waiting area and the three massage cabins, two inside the velvet


cocoons on the mezzanine floor and one in the area behind the cashier.


The lower floor is the real heart of the center: the swimming pool, which fits 13 bikes. At


the same level there is a waiting room and the changing/locker rooms for men and


women.


Waterbeat Society was conceived and designed as an innovative


place, significantly different from any fitness gym you are used to.


WBS is a place where "cool", "friendly" and "pop" are the key words, connoting an


innovative character able to convey a fresh and colorful mood. The goal was to make your


feel immediately Californian atmospheres.


The colors of the project focuse on a range of green, light blue and blue, walls and ceilings


are pervaded by the freshness of these colors.


The choice of contamination of the project is also defined by the atypical choice of


materials, starting from the reception desk, which is covered in white tiles with


colored joints, a material which is in strong contrast with the velvet that covers


the cocoon on the mezzanine. The trait d'union between these elements is the


staircase leading to the mezzanine level, entirely covered in perforated, white,


clean and simple metal sheets.


The wall behind the reception desk is covered in wallpaper that incorporates the logo and


the foliage symbol of Waterbeat Society. Above all, suspended and unexpected you will


find the motto of Waterbeat Society: BE A HYDROLOVER, a pink neon sign that stands


out in the air, with a touch of innocent boldness typical of this project.


An iconic glass elevator leads downstairs.


The eye is immediately captured by the natural cement stucco wall on which stands the


pink neon that shows the logo.


From the waiting room it is possible to see the swimming pool through a large


window.Through a long, white and bright corridor, a sort of chromatic pause, you can


access the male and female changing rooms and the pool.


The acces to the pool is through a short straircase, here the back wall is covered in waterrepellent


wallpaper, on which there are logo and foliage. The niches, used for storing


exercise tools and showers, are covered with the same tiles present in the reception.


Changing rooms are characterized by very fresh accents. Here there is a game of two


colors, water blue for women and blue for men, while the showers are covered in white


tiles, with black grout in this case. Strong and characterizing elements, unexpected


materials and bright colors are the ingredients that characterize Waterbeat Society, an


innovative place, which is the result of the contamination of different cultures, inspirations


and passions.

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    PROJECT: WATERBEAT SOCIETY, MILAN ITALY ARCHITECTURE AND INTERIOR DESIGN: SELINA BERTOLA, NOMADE ARCHITETTURA AND INTERIOR DESIGN http://www.nomadearchitettura.com/ PHOTOES: SIMONE FURIOSI YEAR: 2017 SURFECE: 240 SQM Waterbeat Society is the first and only hydrospinning center in Italy. It is located in the heart of Milan, just around the corner from the Duomo. The project is organized on two levels, plus a mezzanine: The ground floor houses the reception, a small waiting area and the...

    Project details
    • Year 2018
    • Work started in 2017
    • Work finished in 2018
    • Status Completed works
    • Type Showrooms/Shops / Sports Centres / Swimming Pools / Fitness Centres / Sports Facilities / Wellness Facilities/Spas / Interior Design / Custom Furniture / Leisure Centres
    • Websitehttp://waterbeatsociety.com/
    • Websitehttps://www.nomadearchitettura.com/
    Lovers 11 users