The Culinary Village: Arda Showroom

The Culinary Village Hangzhou / China / 2017

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The Culinary Village: Arda Showroom


Design team: LUKSTUDIO(lukstudiodesign.com)
Director: Christina Luk
Project team: Leo Wang, Yiye Lin, Alba Beroiz Blazquez, Jinhong Cai, Ray Ou,


Marcello Chiado Rana, Yiren Ding, Kun Ma


Scope: architecture andinterior design


Client: Arda Kitchen Appliances
Location: Kaixi Road, Nanhu District, Jiaxing, Zhejiang, China


Netarea: 1000sqm
Design period: December 2015 – April 2016
Construction period: July 2016 – April 2017
General contractor: Shanghai Savor Construction & Decoration Co., Ltd.
Video: PROJECT|ION| motion picture production
Photography: Peter Dixie for LOTAN Architectural Photography , PROJECT|ION| motion picture production


A special thanks to HAY for their generous help on soft decoration.


 


Video links:


China server ( qq):


http://v.qq.com/x/page/r05253pan73.html


Overseas ( vimeo )


https://vimeo.com/228022697


 


Excerpt:A village of ideal kitchens


Based on the idea that a kitchen is the heart of a home, Lukstudio creates a culinary villagewhere kitchen appliances are displayed in four domestic settings, alongside a gallery, a cooking classroom, a VIP lounge, and a multi-functional courtyard. The design has transformed the original 1000-sqm mechanical floor into a complete brand experience for manufacturer Arda.


Situated by a reflective pooland framed by green walls, a white box marks the entrance of the journey. Following stepping stones in the shallow water, visitors enter a dark tunnel. On the left, an introductory video is accompanied by a water feature of dishwasher jets; on the right, a peek into the courtyardsahead of their discovery. The main displayarea is organized as a series of white huts, each presenting an ideal kitchen: minimalistic white, total black, rustic country and modern American. Lukstudio has placed these volumes carefully, carving out strategic openings to create a visual dialogue with one’s movement.


Walking along the stone pavement, a vaulted shed stands out within the quiet “village”. Reminiscent of an outdoor kiln, the space displays the evolution of oven technology and creates an interesting twist in the spatial experience. Next to the red-brick structure, afully-equipped classroom with movable doors and cooking stations provide a multi-functional area for try-out sessions and company events.Passing windows with views to the exterior courtyard, one reaches the VIP lounge where exquisite dinners will be served. Lined with travertine stone slabs and walnut wood panels, this elegant room promises memorable gatherings.To top it all, guests are welcomed into the adjacent conservatory and outdoor courtyard where herbs are planted and picked to garnish their dishes.


Reinventing the experience of a conventional kitchen showroom, Lukstudio has created an artificial village of different homes, set in a cozy courtyard that brings water, daylight and plants into close proximity. While the project presents many possible consumer experiences, it also reflects on the essence of an ideal living environment.

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    The Culinary Village: Arda Showroom Design team: LUKSTUDIO(lukstudiodesign.com) Director: Christina Luk Project team: Leo Wang, Yiye Lin, Alba Beroiz Blazquez, Jinhong Cai, Ray Ou, Marcello Chiado Rana, Yiren Ding, Kun Ma Scope: architecture andinterior design Client: Arda Kitchen Appliances Location: Kaixi Road, Nanhu District, Jiaxing, Zhejiang, China Netarea: 1000sqm Design period: December 2015 – April 2016 Construction period: July 2016...

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