LEMA flagship store

London / United Kingdom / 2015

53
53 Love 5,767 Visits Published

The Kings Road flagship store is designed by Piero Lissoni and has been conceived to stage the two main identities of the Group, Lema Casa and Lema Contract. These two manufacturing realities represent two separate but interconnected pillars of the Lema brand, united by a common thread: the culture of know-how, tradition and innovation that has always defined the essence of Italian design and the unique world inhabited by Lema’s collections.


The London flagship store marks a significant international investment that follows other recent openings in New York, Miami, Los Angeles, Beijing, Taiwan and Melbourne, markets in which ‘Made in Italy’ is recognised and appreciated, and where Lema’s quality and style are attracting a large number of design enthusiasts.


The ground floor, with large street-level windows overlooking the Kings Road, houses Lema Casa collections, beautifully showcasing the company's philosophy, based on slow-living. The brand’s iconic modular systems - which have always been its crowning achievement - and free-standing furniture, are the result of Lema’s enviable roster of design collaborations, which features products by international designers including Gordon Guillaumier, Francesco Rota, Neri & Hu, Raw Edges, Nendo, Werner Aisslinger, and Christopher Pillet – among others.


The showroom display flows organically to the lower floor, where Lema Contract is located - a bespoke-atelier for architects and interior designers, where a dedicated team is on hand to develop custom-made solutions for large-scale projects. A made-to-measure service, also encompassing the Lema Casa collections, is available to suit every need. Lema’s key presence on the contract market - currently registering a volume equal to 50% of its turnover – sees the brand involved in significant multi-apartment and hospitality projects, such as the London Bulgari Knightsbridge Hotel and other prestigious chains such as Hilton and Kempinski. Among the latest projects, Lema products are present in Cheyne Terrace, Fulham Reach, Neo Bankside and Park House developments.


The space: concept and set-up


Housed in an elegant townhouse recently renovated, with large windows overlooking Kings Road, the new flagship store designed by Piero Lissoni offers an overview of Lema’s production ability. It showcases the Lema house, where daily activities are smoothly punctuated with furniture pieces. On display will be the upholstered collections, the modular wardrobe and shelving systems – Lema’s trademark products – alongside standalone furniture pieces that contribute to create the typical relaxed atmosphere characteristic of the brand.


On the ground floor, Lema Home concept is displayed through a series of interconnected spaces.


The first area hosts two suspended T030 Box modular systems by Piero Lissoni, with Carbone oak structure combined with doors in Argilla Creta and Ardesia finish, combined with Carbone Oak finish. Designed to simplify the design and installation phase, thus also reducing cost, T030 Box offers an elegant and versatile storage, as well as wall configurations with high-impact graphics suitable for any kind of use. The vast range of finishes is also entirely customisable.


In the middle of the ground floor the Yard sofa by Francesco Rota, upholstered in fabric and complemented by an elegant marble table top, takes centre stage. Yard was born with the aim of creating a piece of furniture with the same structural flexibility as the wardrobe and shelving systems; it combines upholstered elements with storage and surfaces elements – shelves, side tables, and storage boxes – to create a final multifunctional product with endless combinations. The Wing chair by Werner Aisslinger; the Fence bench by Christophe Pillet; and the Mr Zheng table by Roberto Lazzeroni complete the display.


Another area hosts the Aberdeen sofa by Officinadesign Lema, upholstered in fabric. Available as a two or three seater, this sofa champions a comfortable, lived-in look, thanks to a soft wrap-around cover. Its l-shaped armrest is further punctuated by the folds in the fabric that  create a precise detail, while the volume of the seat cushions is surrounded by a soft piping. Extra-comfort is provided by a polyurethane padding.  Its technical features do not overpower the iconic appearance and its revised classic flavour, making Aberdeen an item perfect for sharing convivial moments in different areas of the home. The furniture display is completed by Cruise side-tables, as well by Officinadesign Lema.


Snap and Cloud sofas by Francesco Rota are showcased in a separate area of the ground floor.  


Snap - the preferred choice for comfort - is a floor standing modular unit, upholstered in fabric with bronzed metal feet, with linear shape, that make it perfect for both linear or corner composition; it is completed by a chaise longue, a pouf, and central and sides seating solutions.


Characterised by soft lines and wide volumes, Cloud is composed by freestanding, organic units, that can be paired with each other creating individual solutions, suitable for both domestic and contract spaces. Cloud offers countless structural alternatives that can be achieved selecting from eleven units and three different types of armrests, with different sizes, shapes and heights. Cloud represents a welcoming space, organized like a soft jigsaw that can change in size, with versatile and unique shapes, derived from its entirely free-standing modular elements.  The display is completed by the light Plain bookshelf, by Francesco Rota, with black structure and lacquered shelves in Lavagna finish, and by a selection of Wing chairs, Mr Zheng small tables, and Deck low table by Christophe Pillet, alongside two uniquely individual Booken bookcases by Raw Edges.


A more intimate area hosts the Galerist display cabinet by Christophe Pillet and the Marble Arch sideboard by Matteo Nunziati.  In the centre, Wow table by Toan Nguyen, and Tabby chairs by Gordon Guillaumier are on display.


In an adjacent area, the impressive Shade table by Francesco Rota, with its top in Argilla Ardesia finish, is showcased alongside the Bai-lu chairs by Neri&Hu, and the Long Island sideboard by Christophe Pillet. Also in this area are homed the Armadio al Centimetro (made to measure wardrobe), Aria by David Lòpez Quincoces, and Naica by Cairoli e Donzelli.


The Edel bed by Officinadesign Lema, together with refined suspended T030 Box compositions, is the star of the bedroom area. The display is completed with Sign side-table, Silo nightstand by Studio Kairos, and the Mirage mirrors by Tokujin Yoshioka.


The store display continues to an area dedicated to a large suspended Selecta composition with Carbone oak structure and transparent glass hinged and sliding gray lacquered doors. On its side another T030 Box, in Carbone oak with doors in wood, Argilla Ardesia and lacquered Scoglio finishes is showcased. 


In the centre, two elegant Mustique sofas by Gordon Guillaumier take centre stage. A comfortable sofa, perfect for closed configurations, the Mustique works perfectly in a leather version.  Its structure consists of two H-shaped elements in polished metal profile, in which the slim section supports the upholstered linear base unit. The unit is then completed by seat cushions, which create a double soft layer for an added design linearity. The cushions are all regular rectangular shape, and in different sizes according to the functions. The covers are embellished by detailed sewing which exalt  each shape. Completing the set are the Galerist display cabinets and the Mansion low-tables, both by Christophe Pillet.
 
To conclude, a home office area showcases the refined Novelist desk by Christophe Pillet with Canaletto walnut top, the sophisticated Hati chair by Piero Lissoni, an elegant T030 Box sideboard with lacquered Pomice structure and cement top finishes, alongside a suspended T030 composition with flap doors. The essential Koala bookshelf by Ludovica e Roberto Palomba, the Felix armchair, and Flowers side-tables, both by Roberto Lazzeroni are displayed together with a T030 plinth on wheels, for a sleek and elegant lounge area.


In the basement, Lema Contract bespoke atelier is furnished with Filo table by David Lòpez Quincoces, Galerist display cabinets, Popsi arm-chairs by Ferruccio Laviani, Hati chairs by Piero Lissoni, Mr Zheng small-tables and Mirage mirrors.


A large display area is dedicated to night modular systems, showcasing an array of Armadio al Centimetro (made to measure wardrobe) system and the Hangar walk-in closet by Piero Lissoni.

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    The Kings Road flagship store is designed by Piero Lissoni and has been conceived to stage the two main identities of the Group, Lema Casa and Lema Contract. These two manufacturing realities represent two separate but interconnected pillars of the Lema brand, united by a common thread: the culture of know-how, tradition and innovation that has always defined the essence of Italian design and the unique world inhabited by Lema’s collections. The London flagship store marks a significant...

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