A showroom is a big challenge both for the client and the designer. The first wants all his products and services as the most important issue of the interior design language. The second has to find the way to translate his clients solicitudes into a harmonic ambiance where a third person —the client´s client— most feel even better.
This famous client´s client, when visiting a showroom may be catalogued in these categories: the curious, the undecided, the impatient, the passionate and the professional. The interior design has to be developing in a language easy to understand to the visitors; therefore in Maharam de México showroom the challenge was even bigger. It had to combine the interaction between the wide varieties of products available all time for 5 different kinds of visitors, and the day to day activities.
usoarquitectura aimed into developing a project in which the products exhibit did not saturate Maharam de México collaborators or their clients. With the wide variety of colors and textures there was a risk to end up submerged in a textile sea, but the design team generated a proposal that transmit tranquility and calls for a long stay.