LPOVS - Le Petit Oiseau Va Sortir
The aim of this project is to redesign the Paris based photo studios «LPOVS» into a space melting Art, Fashion and Architecture.
hair / make up cubes # 01, #2
These mobile cubes are made of 3mm micro-perforated steel. The perforations are graphic, functional and narrative. They create a slight transparency that conveys a sense of mystery to the scene inside the cube. They preserve intimacy while allowing air circulation. One side of the cube is to be deciphered: famous photographers’ quotes are cut out of steel in Braille alphabet.
production cube # 01
A plywood massive block that seems to have been carved to display photo books within its walls. Designed for the production team attending the shooting, this cube is mobile and flexible.
styling cube #1
This mobile and folding cube is made of 3mm steel. As such, it is a minimal looking styling cabin. In its multiple opened out configurations, it get dressed by the clothing and accessories of the shooting, and eventually becomes a part of the set.
production cube # 02
Through its « chill-out » esthetic and functionality, this cube tends to suggest a shift in our indoor – outdoor perception. Covered by oak’s strips, this mobile cube is designed for the production team.
A wooden - microperforated steel sculpture leads to the boss’ offices on the studio’s highest level. A real staircase to an imaginary world.
Through a series of smart and mobile cubes, Atelier 37.2 has conceived a very specific micro-architectural language to transform the photo studios.
Each cube is a prototype designed for a specific function: hair/make-up, styling, production, entrance. Each cube is a sensual and aesthetic proposal : corten and plywood, folding plain steel, Braille perforated steel, plywood and books. Each cube is an intimate and narrative space within the wideopen spaces of the various photo studios.
While increasing performance and conviviality, this intervention has transformed the studios LPOVS into a unique contemporary space, inspiring for photographers and their teams.