Leo Burnett, the quintessential Ad man and creativity personified. In designing a space for those who bear his legacy, Ministry of Design conceived of 3 unique environments that separately capture a different aspect of the total creative process but yet connect seamlessly in spirit and tempo.
Space to Impress, Space to Interact and Space to Create.
In the Space to Impress, visitors and guests exiting the lift into the entry foyer are immediately confronted with a larger than life 'graffiti' style portrait of Leo, an over-3-metre high mural painted on the floor, walls, windows and ceiling of the main entry foyer. The energetic paint stokes capture both the man behind the brand as well as the creativity behind each of Leo Burnett's work. A cool white sophisticated counter sculpture anchors the reception area with embedded multi-media screens exhibiting past work.
In the Space to Interact, chill-out spaces and formal meeting spaces offer a variety of ways to meet and exchange ideas. A full wall-sized projection canvas and a wheelbarrow worth of trophies dominate the chill out space, whereas the more formal meeting spaces are characterized by an air of mystery as they sit behind a muted jet black corridor. From this corridor, portholes allow peek-a-boo glimpses into the activity within.
In the Space to Create, a series of open planned desks unite the office into a single creative organism. The overall energetic vibe is reflected in the design of the customized plywood tables. Colored a variety of shades, the tabletops take on a checkered and playful quality.
Hot desks for group meetings and discussions also line the perimeter of this vast open plan. Generous outdoor deck areas provide an alfresco alternative from the sun-dappled interiors. Ministry of Design has also integrated a 15m long anamorphic art feature that captures the aspirations of Leo Burnett towards every higher creative achievement.
This project has won the top accolade in International Design Awards in Los Angeles 2010, crowned as “Interior Design of the Year”. It has also been awarded the Gold award for Best Office in the 8th Modern Decoration International Design Awards 2010, Shenzhen China.
ABOUT LEO BURNETT
One of the world’s largest agency networks and a “pioneer on the frontier of marketing”, Leo Burnett adopts the HumanKind approach, holding people at the centre of its strategic thinking, innovation and creative ideas, focusing on human behaviour before attempting to
tell a brand’s story.
With expertise in mass advertising, digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald’s and Procter & Gamble. It is continuously ranked as one of the world’s top five creatively awarded
networks. In Singapore, Leo Burnett serves a wide and diverse portfolio of clientele, including the Singapore Sports Council and Ministry of Community Development, Youth and Sports. The agency has also won numerous prestigious awards, most recently at the New York Festivals Awards.