The malls’ role in contemporary life is becoming more and more relevant, not only for practical reasons, but also because our spare time tends to coincide with our shopping time. So, the mall isn’t anymore simply a place where we go shopping but, above all, it’s a place where we spend a significant part of your free time, often with the family. Therefore, the environmental quality of the mall has to reach the level of the most important urban sites. We think that the presence of the natural landscape is an essential element to qualify our free-time, and that the “new generation mall” must give an answer to this critical question. The building will be partially hidden by two lateral hills, reducing its environmental impact; in such a way, it will be immersed in a relaxing green landscape. The new mall’s roof will span between the two hills’ tops. This “thin red line” of the roof’s front (450 m. long) will be the true logo of the mall, more effective than any other traditional advertising. The internal layout is organized on two levels, and the commercial road has a winding geometry. Sometimes its internal space reduces, in order to recreate the scale of an urban street; sometimes it expands, to accommodate the lifts coming down from the roof parking and allowing the natural light to get in. The commercial street will be connected with the external landscape in its central area, and the shopping experience will be staggered by the open-air and recreational activities (concerts, exhibitions, various events). Usually, one of the major problems of a big mall is the hostile presence of a huge quantity of cars parked around it. Otherwise, the underground parking solution is really expensive for a very big mall. So, the project locates the parking partially on the building’s roof, and partially under the artificial hill located nearby the mall. This will avoid the parked cars being seen, and will reduce the average distance between the cars themselves and the shopping area.